Bharti Hexacom operates as a telecommunications solutions provider, catering to consumer mobile, fixed-line telephone, and broadband services primarily in the Rajasthan and North East telecom circles of India. This includes states such as Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, and Tripura. Operating under the renowned brand ‘Airtel’, the company is focused on premiumizing its service portfolio by acquiring and retaining high-quality customers. They prioritize customer experience through an omni-channel approach and utilize data science to enhance service delivery.

With a commitment to digital innovation, Bharti Hexacom offers a range of digital solutions to boost customer engagement. Their Airtel Black proposition provides differentiated customized offerings including family and converged plans, contributing to an ongoing enhancement of their revenue market share over the last three fiscal periods. The company implements prudent cost optimization strategies to bolster profitability and maintains an efficient capital structure with a comfortable leverage position. They consistently invest in expanding their network, advancing technology, and making judicious spectrum investments. By September 30, 2023, they had invested ₹203 billion in capital expenditure toward future-ready digital infrastructure.

Bharti Hexacom boasts an extensive distribution and service network across its operational regions. Over the six months ending September 30, 2023, and the past three fiscal years, they established 18 retail outlets and 8 small-format stores, expanding their reach to 88 cities by September 30, 2023. Their distribution network, as of September 30, 2023, comprised 617 distributors and 88,586 retail touchpoints. Additionally, they benefit from synergies derived from their association with their Promoter, Airtel, leveraging its extensive digital infrastructure and services to enhance their own offerings.