Historically, Varyaa Creations is engaged in the business of wholesale trading of gold, silver, precious stones, and semi-precious stones. Apart from the above, from this financial year onwards, the company also intends to focus on manufacturing and selling jewelry. Their company manufactures its jewelry through job workers located in Mumbai.

The major raw materials used for making their products are gold, precious stones, gemstones, semi-precious stones, silver, etc. which are further provided to the job workers who manufacture the jewelry for us. The job worker manufactures their products as per the design and pattern provided by us. The design of their products is done in-house. They have not entered into any formal contract or agreement with the job worker. They get their products manufactured based on order and and when-needed basis. They procure gold, silver, gemstones, precious and semi-precious stones majorly through the bullion market and jewelry market dealers located in Mumbai. Their jewelry is widely sold through B2B and B2C platforms. They also sell customized jewelry to customers. They offer their jewelry across different price points to maximize their potential customer base. They endeavor to maintain the finishing and quality of their jewelry by ensuring controlled quality, timely delivery, and competitive prices.

Their product portfolio includes necklaces, earrings, Tops, rings, bracelets, Bangles, Gemstones, Diamonds, Lab Grown diamonds, and Pearls and they also make customized jewelry as per customer’s needs. Recognizing the growing demand for ethically sourced diamonds, they have recently expanded their portfolio to include Lab Grown Diamonds.