Through 2025 and 2026, India’s NBFC and fintech sector substantially increased outbound marketing , loan upgrade calls, insurance cross-sell nudges, and EMI offer SMS volumes reached levels that prompted a significant rise in TRAI complaints and RBI grievance filings. Bajaj Finance Limited, one of India’s largest non-banking financial companies with a customer base exceeding 90 million, runs one of the most active direct marketing operations in the sector. Customers who find these communications intrusive can formally register a Do Not Call preference directly with the company. This article covers the complete Bajaj Finance Do Not Call Registration process , what channels it covers, what it does not stop, and the fastest available methods to complete it in 2026.
All Opt-Out Channels at a Glance
| Channel | What It Covers | Time to Take Effect |
|---|---|---|
| Bajaj Finance My Account portal | All Bajaj Finance marketing comms | 30 days (as per policy) |
| Bajaj Finance DNC form (branch) | Marketing calls and SMS | 30 days |
| Customer Care (1800-103-3535) | Request logged via phone | 7 to 30 days |
| TRAI DND (1909 or telecom operator) | All telecom promotional calls | 7 business days |
| Email unsubscribe link | Email marketing only | Immediate to 7 days |
Bajaj Finance Do Not Call Registration online via the My Account portal is the fastest route. Bajaj Finance DND registration via TRAI (1909) runs in parallel and covers a wider set of commercial callers.
What Is Bajaj Finance Do Not Call Registration , and What Does It Actually Cover
Bajaj Finance Do Not Call Registration is an internal preference setting that instructs Bajaj Finance Limited to stop sending promotional communications across its active marketing channels: outbound calls, SMS, emails, and WhatsApp messages. A customer who completes this registration signals to the company’s CRM system that future Bajaj Finance marketing messages should not reach them.
Three distinct categories sit within this topic, and confusing them leads to failed opt-outs.
The first is Bajaj Finance’s internal DNC , a preference setting that blocks the company’s own marketing outreach. This covers loan offers, credit card pitches, insurance upsell calls routed by Bajaj Finserv, and upgrade SMS for existing EMI card holders. The second is the TRAI National Do Not Call registry, which blocks commercial calls from all registered telemarketers across India, not just Bajaj Finance.
The third category , and the one that causes the most frustration , is what neither system can stop: transactional communications. EMI reminders, payment receipt confirmations, OTP messages for login or transactions, loan disbursement alerts, due date notifications, and regulatory notices from Bajaj Finance Limited continue regardless of DNC status. These are classified as service communications under TRAI and RBI frameworks, not marketing, and no opt-out mechanism removes them. Bajaj Finance communication preferences settings only control Bajaj Finance promotional calls and Bajaj Finance marketing messages , not the servicing layer.
How to Register DNC in Bajaj Finance , Three Official Methods
Method 1 , Bajaj Finance My Account Portal (Online)
The Bajaj Finance DNC registration online route through bajajfinserv.in is the fastest and most comprehensive method. The Bajaj Finance My Account portal manages communication preferences for both Bajaj Finance loan products and Bajaj Finserv insurance and investment products from a single interface.
The step-by-step process:
- Visit bajajfinserv.in and log in to Bajaj Finance My Account using the registered mobile number and OTP
- Open Profile Settings or Account Settings from the dashboard
- Select Communication Preferences
- Toggle off Marketing Calls, SMS, Email Marketing, and WhatsApp updates individually , each channel requires a separate toggle
- Save changes and note the confirmation message or reference number shown on screen
Partial opt-outs are permitted. A customer who wants to stop calls but continue receiving email updates can toggle only the calls setting. The Bajaj Finance customer portal saves each preference separately, so how to register DNC in Bajaj Finance online comes down to toggling the specific channels and saving. Completing Bajaj Finance Do Not Call Registration through this portal is confirmed immediately via the on-screen toggle state.
Method 2 , Bajaj Finance DNC Form (Branch or Written Request)
Customers who prefer a physical paper trail or who do not have portal access can visit the nearest Bajaj Finance branch and submit a written DNC request. The Bajaj Finance DNC form requires the customer’s full registered name (matching the loan or EMI card), registered mobile number, customer ID or loan account number, and a clear indication of which channels should receive the opt-out.
A downloadable version of the Bajaj Finance DNC form is available on the Bajaj Finserv website in some regions. After submission, the branch representative provides a stamped acknowledgement copy, which the customer should retain. This Bajaj Finance DND registration route takes the same 30-day processing window as the portal method but provides a documentary record that is easier to use in a grievance filing.
Method 3 , Bajaj Finance Customer Care (Phone Request)
Customers can call Bajaj Finance customer care on 1800-103-3535, a toll-free number available on weekdays during business hours. On connecting, the customer should specify that the call is for a DNC registration request, not a general complaint. The Bajaj Finance customer support agent logs the request in the CRM and typically sends an SMS confirmation within 24 hours with a service request reference number.
How to stop Bajaj Finance promotional calls via customer care: note the service request number from the SMS. If calls continue after 7 days, call back with this number to escalate. The phone method is the least reliable of the three for follow-up verification, since there is no portal toggle to check , the customer relies entirely on the agent’s log entry.
Bajaj Finance DNC Form , What to Include for Accurate Processing
Submitting an incomplete DNC form or verbal request is the most common reason customers receive promotional calls weeks after registering. The details to include in every Bajaj Finance DNC form submission or phone request:
The registered full name must match exactly what appears on the loan account or EMI card , not a nickname or shortened version. The 10-digit mobile number must be the one registered with Bajaj Finance, not a secondary number. The customer ID or loan account number ties the opt-out to a specific relationship and prevents the request from being misrouted.
Channel specificity matters. A customer who requests “stop all calls” without specifying SMS and WhatsApp may find those channels continue. The Bajaj Finance opt out promotional calls process works per channel , the form or phone request should name each channel the customer wants removed. Bajaj Finance communication preferences can be set granularly, which is a feature, but it also means a non-specific request only partially takes effect.
Customers receiving calls from partner brands , insurance companies, mutual fund distributors, or credit card companies cross-sold through Bajaj Finserv , may need to contact those partners separately. Bajaj Finance’s internal DNC does not automatically extend to third-party marketing done under a co-branded or referral arrangement.
Bajaj Finance DNC Registration vs TRAI DND Registration , Which One Does What
Most customers who call to complain about receiving Bajaj Finance promotional calls after registering on TRAI’s 1909 number face the same problem: they used the wrong system. The distinction is direct and worth understanding before registering.
| Parameter | Bajaj Finance Do Not Call Registration | TRAI DND Registration (1909) |
|---|---|---|
| Scope | Bajaj Finance and Bajaj Finserv marketing only | All commercial telemarketers in India |
| Who Manages It | Bajaj Finance internal CRM | TRAI and telecom operator |
| How to Register | My Account portal, branch form, customer care | Dial 1909, SMS “START 0” to 1909, or telecom app |
| Channels Covered | Calls, SMS, email, WhatsApp | Telecom calls and SMS only |
| Stops Transactional Messages? | No | No |
| Time to Take Effect | 30 days | 7 business days |
| Partial Opt-Out? | Yes, per channel | Yes, category-based (DND categories 1 to 7) |
| Existing Relationship Exemption? | Covered under consent rules | Yes, 7-day window after registration |
| Grievance Escalation | Bajaj Finance grievance redressal officer | TRAI consumer portal or telecom ombudsman |
The TRAI DND registry at trai.gov.in blocks commercial calls from all registered telemarketers. But Bajaj Finance, as an existing lender with consent captured during loan onboarding, may fall under the existing business relationship exemption, meaning TRAI DND alone does not reliably stop their calls. The Bajaj Finance DNC form or My Account portal registration directly removes consent within Bajaj Finance’s own CRM , which TRAI DND cannot do. Both registrations together provide the most complete opt-out.
When DNC Registration Does Not Work , What to Do Next
Verify the Registration Took Effect
After 30 days from submission, the customer should log in to Bajaj Finance My Account and confirm that the communication preference toggles remain in the off position. CRM updates, system migrations, or app refreshes occasionally reset saved preferences without notifying the customer. A quick check at the 30-day mark catches this before escalating.
Escalate to Bajaj Finance Grievance Redressal
If promotional calls continue beyond 30 days and the toggles remain off, Bajaj Finance Do Not Call Registration has technically taken effect, but the calls are a compliance failure. The next step is a formal grievance:
- Online: bajajfinserv.in → Contact Us → Grievance Redressal section
- Email: wecare@bajajfinserv.in with the subject line “DNC Non-Compliance Complaint”
- Nodal Officer contact details published on the Bajaj Finance website under regulatory disclosures
- Include the original DNC registration date and reference number in all communication
Bajaj Finance customer support must respond to a grievance within a defined period under RBI guidelines for NBFCs. If the response is unsatisfactory, the customer escalates further.
Escalate to RBI, TRAI, or SEBI
For persistent Bajaj Finance marketing calls after internal escalation fails:
- RBI Sachet Portal at sachet.rbi.org.in handles complaints against regulated NBFCs like Bajaj Finance
- TRAI’s consumer complaint portal covers telecom-channel marketing violations
- SEBI SCORES applies specifically to securities product marketing calls, if relevant
Six Practical Tips for Registering and Following Up on Bajaj Finance DNC
1. Toggle every channel separately, not just calls. Opting out of voice calls in Bajaj Finance My Account does not automatically stop SMS, email, or WhatsApp messages. Open Communication Preferences and toggle each channel off individually. A customer who stops only calls will still receive SMS loan offers until that toggle is also turned off.
2. Screenshot the Communication Preferences screen after saving. The 30-day processing window is Bajaj Finance’s stated timeline, not an immediate cutoff. If promotional calls continue on day 35, a dated screenshot of the saved preferences provides the clearest evidence for a grievance filing.
3. Register on TRAI DND (1909) in parallel on the same day. Bajaj Finance’s internal DNC covers their own channels. Partner brands and third-party callers operating under referral or cross-sell agreements with Bajaj Finserv may require separate TRAI DND coverage. Both together provide maximum protection against Bajaj Finance promotional calls and associated partner calls.
4. Do not submit the mobile number to any loan aggregator or EMI calculator site. Lead generation sites obtain independent consent when a customer submits a number. That consent is legally separate from Bajaj Finance DNC status. Calls from aggregators continue regardless of Bajaj Finance opt out promotional calls registration, because the consent point is the third-party site, not Bajaj Finance.
5. Always ask for a service request number on any phone-based DNC request. When calling Bajaj Finance customer care on 1800-103-3535, the agent logs the DNC request in the CRM and generates a service request number. This number becomes the primary reference for all follow-ups, escalation emails, and grievance filings. Without it, the follow-up trail breaks.
6. Use the unsubscribe link in marketing emails in addition to the portal toggle. Email marketing unsubscribes typically process within 7 days rather than 30. Combining the portal toggle with the in-email unsubscribe link accelerates the stop on email specifically, even while the broader DNC registration completes its 30-day processing window.
Frequently Asked Questions , Bajaj Finance Do Not Call Registration
Q1. Does Bajaj Finance Do Not Call Registration stop every type of call from Bajaj Finance? No. DNC registration blocks promotional and marketing communications: loan upgrade offers, insurance cross-sell calls, EMI limit increase nudges, and credit card pitches. Transactional communications , EMI due date reminders, payment receipts, OTPs, loan disbursement updates , continue regardless. TRAI and RBI classify these as service communications, not marketing, and no opt-out mechanism removes them.
Q2. How long does the Bajaj Finance DNC registration take to work after submission? Bajaj Finance’s stated processing period is 30 days from the date of registration via any channel. Promotional calls may continue during this window. Customers should wait until day 30 before assuming the registration failed. After 30 days, check the My Account Communication Preferences screen to confirm toggles remain saved, and escalate via Bajaj Finance grievance redressal if calls persist.
Q3. Can customers complete DNC registration without visiting a branch? Yes. The Bajaj Finance My Account portal at bajajfinserv.in supports full DNC registration online. Customers log in, open Communication Preferences, and toggle off each marketing channel , calls, SMS, email, WhatsApp , separately. Branch visits and customer care calls are alternative routes for those without portal access, but the online method is faster and provides an immediate visual confirmation.
Q4. Does registering on TRAI DND (1909) automatically stop all Bajaj Finance promotional calls? Not reliably. Bajaj Finance, as an existing lender with consent captured at loan onboarding, may qualify for the “existing business relationship” exemption under TRAI regulations, allowing service-related calls even after DND registration. The most complete opt-out combines TRAI DND with a direct Bajaj Finance DNC request through the My Account portal or branch form , both working together close the exemption gap.
Q5. Who should a customer contact if Bajaj Finance keeps calling 45 days after DNC registration? The customer should file a formal complaint at bajajfinserv.in under the Grievance Redressal section, including the original registration date and any reference numbers. If the grievance receives an unsatisfactory response, the next escalation is the RBI Sachet Portal at sachet.rbi.org.in, which handles regulatory complaints against NBFCs. TRAI’s consumer complaint portal covers telecom channel violations specifically.
One Session Is All It Takes , Bajaj Finance Do Not Call Registration
Bajaj Finance Do Not Call Registration takes under five minutes through the Bajaj Finance My Account portal at bajajfinserv.in. The 30-day processing window is the primary timeline to plan around. Combining the internal DNC with a simultaneous TRAI DND registration at 1909 provides the broadest opt-out against both Bajaj Finance’s own marketing and partner brand calls routed through Bajaj Finserv. Customers who continue receiving calls after 30 days have clear escalation paths: Bajaj Finance grievance redressal, RBI Sachet portal, and TRAI consumer complaint portal. Taking all three steps on the same day , My Account toggle, TRAI 1909, and noting the date with a screenshot , is the most reliable approach available in 2026.
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Disclaimer: This article is for informational and educational purposes only and does not constitute investment advice or a recommendation to buy, sell, or hold any securities. ipocontrol.in is not registered with SEBI as an investment advisor. Processes described are accurate as of the publication date; verify current steps directly at bajajfinserv.in as procedures may change.