Yes Bank partners with Kunal Shah-backed ANQ Finance to launch Pi and Phi credit cards

Two co-branded credit cards, Pi and Phi, have been introduced by Bengaluru-based fintech company ANQ and Indian private sector bank Yes Bank.

Through the agreement, cutting-edge solutions will be provided to address the evolving needs of customers by fusing the traditional banking sector with cutting-edge fintech capabilities.

Introducing co-branded cards.

Two unique credit cards—the Pi and Phi cards—have been produced as a result of the agreement. With no annual or joining fees, the Yes Bank ANQ Pi Credit Card is a digital-only card that provides easy credit for domestic purchases via UPI, guaranteeing safe and convenient payments.

According to the bank, customers who make UPI transactions over Rs 2000 would receive 8 reward points in addition to the benefits of RuPay Platinum.

Charges and card usage

On the other hand, the Phi card can be used both locally and abroad. In addition to having no membership fees, the physical card offers extensive benefits in a number of different spending areas, such as dining and travel.

It offers extra benefits including waived fuel surcharges and access to international lounges.

With a high reward potential, the card gives customers 24 points on specific categories for spending up to Rs. 200 and 4 points on other Rs. 200 purchases.

Strategic objectives and customer advantages

The partnership is a calculated attempt to provide flexible financial products that fuse fintech innovation with traditional banking stability to meet the changing needs of Indian customers.

According to the bank, the launch is anticipated to raise the bar for the financial industry by providing customized financial products that improve customer experiences and cater to a range of demands.

Board Comments

ANQ Founder Ashish Khandelwal emphasized the importance of this partnership and said, “This partnership with Yes Bank to launch its co-branded credit cards is a testament to our commitment. With ANQ fintech solutions, we are focused on enabling smart digital solutions. Yes Bank’s vision is perfectly aligned with our mission to provide expertise. Together, we are committed to ensuring that this alliance delivers smart financial solutions that meet the evolving needs of today’s consumers.”

Anil Singh, Head of Credit Cards and Commercial Acquisitions, Yes Bank, emphasized the vision of the collaboration: With ANQ, we are ready to introduce a revolutionary payment ecosystem and card solutions that perfectly combine the reliability of traditional banking and the flexibility of fintech innovation.”.