IPO Launch Date, Evaluation, Pricing, and Allocation Particulars of R K SWAMY

The IPO details for R K SWAMY have been confirmed, with the IPO scheduled to launch on March 4 and conclude on March 6. R K SWAMY aims to raise approximately ₹424 crores through the IPO, comprising a fresh issue of ₹173 crores and an offer for sale of up to 8,700,000 equity shares priced at ₹5 each. The allocation breakdown is as follows: 10% for retail investors, 75% for qualified institutional buyers (QIB), and 15% for high net worth individuals (HNI).

R K SWAMY is the largest Indian majority-owned integrated marketing services provider in India, offering a single window solution for creative, media, data analytics, and market research services. (Source: CRISIL Report, page 159). They are among the top 10 diversified integrated marketing communications services groups operating in India with a comprehensive range of services in the following interrelated and complementary business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (“Customer Data Analytics and MarTech”); and (iii) Full-Service Market Research (including customer experience measurement) and Syndicated Studies (“Full-Service Market Research”). (Source: CRISIL Report, page 159)

They have a track record of over five decades and have been serving leading companies such as Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy’s Laboratories Limited, E.I.D. – Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.

They are a data-driven integrated marketing services provider and all segments of their business use digital initiatives extensively. During Fiscal 2023, they released over 818 creative campaigns on behalf of their clients across various media outlets, handled over 97.69 terabytes of data, and conducted over 2.37 million consumer interviews across quantitative, qualitative, and telephonic surveys. They aim to provide the highest levels of professional service to meet the continuous needs of their clients and aim to continue growing their capabilities with an unyielding focus on the needs of their clients. Their solutions and offerings are serviced by over 2,391 employees spread across 12 offices and 12 field locations across twelve cities, across their three business segments.



IPO Date March 4, 2024 to March 6, 2024
Listing Date March 12, 2024
Face Value ₹5 per share
Price Band ₹270 to ₹288 per share
Lot Size 50 Shares
Total Issue Size 14,706,944 shares (aggregating up to ₹423.56 Cr)
Fresh Issue 6,006,944 shares (aggregating up to ₹173.00 Cr)
Offer for Sale 8,700,000 shares of ₹5 (aggregating up to ₹250.56 Cr)
Employee Discount Rs 27 per share
Issue Type Book Built Issue IPO
Listing At BSE, NSE
Share holding pre issue 44,457,140
Share holding post issue 50,464,084

R K SWAMY IPO Timeline (Tentative Schedule)

IPO Open Date Monday, March 4, 2024
IPO Close Date Wednesday, March 6, 2024
Basis of Allotment Thursday, March 7, 2024
Initiation of Refunds Monday, March 11, 2024
Credit of Shares to Demat Monday, March 11, 2024
Listing Date Tuesday, March 12, 2024
Cut-off time for UPI mandate confirmation 5 PM on March 6, 2024

Key Performance Indicator

ROE 16.47%
ROCE 6.29%
Debt/Equity 1.5
RoNW 5.41%
P/BV 8.73
PAT Margin (%) 5.56%

Objects of the Issue (R K SWAMY IPO Objectives)

The net proceeds of the Fresh Issue, i.e., gross proceeds of the Fresh Issue less the Company’s share of the Offer related expenses (“Net Proceeds”) are proposed to be utilized in the following manner:

  1. Funding working capital requirements of our Company;
  2. Funding capital expenditure to be incurred by the Company for setting up a digital video content production studio (“DVCP Studio”);
  3. Funding investment in IT infrastructure development of the company, and the Material Subsidiaries, Hansa Research and Hansa Customer Equity;
  4. Funding setting up of new customer experience centres (“CEC”) and computer aided telephonic interview centres (“CATI”) of the company; and
  5. General corporate purposes.

R K SWAMY IPO Review (Apply)

The company stands as one of the top integrated marketing services groups in India, boasting a track record spanning over five decades. With a strong reputation, it serves a prestigious customer base, fostering long-term relationships and garnering repeat orders. Considering its solid financial track record, the valuation of the offering seems comprehensive. Recently, there has been notable interest in media marketing and service segment stocks. Investors may consider allocating funds to this IPO for potential medium to long-term rewards.

R K SWAMY Limited Financial Information (Restated Standalone)

R K SWAMY Limited’s revenue increased by 22.43% and profit after tax (PAT) rose by 62.34% between the financial year ending with March 31, 2023 and March 31, 2022.

Period Ended 30 Sep 2023 31 Mar 2023 31 Mar 2022 31 Mar 2021
Assets 252.23 313.65 406.44 390.06
Revenue 142.55 299.91 244.97 183.22
Profit After Tax 7.93 31.26 19.26 3.08
Net Worth 146.66 140.81 111.93 98.22
Reserves and Surplus 28.85 40.79 12.27 -0.43
Total Borrowing 51.05 4.51 28.73 45.68
Amount in ₹ Crore

R K SWAMY Company Financial Report

₹ in Crores
Year Revenue Expense PAT
2021 ₹183.22 ₹154.39 ₹3.07
2022 ₹244.97 ₹200.54 ₹19.25
2023 ₹299.91 ₹237.00 ₹31.25
2023 6M ₹142.55 ₹121.58 ₹7.93

Company Promoters

  • Srinivasan K Swamy (Sundar Swamy)
  • Narasimhan Krishnaswamy (Shekar Swamy)