Gopal Snacks is a fast-moving consumer goods company in India, offering ethnic snacks, stern snacks, and other products across India and internationally. In Fiscal 2023, they are the fourth largest brand in the organized sector of ethnic savories (including gathiya) in terms of market share in India and the largest manufacturer of gathiya (in terms of production volume and sales revenue) and snack pellets (in terms of production volume) in India (Source: F&S Report).

In Fiscal 2023, they’re the second largest organized ethnic namkeen manufacturer in Gujarat with Gujarat among the top states with high consumption of snacks in India, and the fourth largest packaged ethnic namkeen manufacturer in India, each in terms of sales revenue (Source: F&S Report). Further, they are the fourth largest papad manufacturer in terms of sales revenue in India (Source: F&S Report). They offer a wide variety of savoury products under their brand ‘Gopal’, including ethnic snacks such as nankeen and gathiya, stern snacks such as wafers, extruded snacks, and snack pellets, along with fast-moving consumer goods that include papad, spices, gram flour or besan, noodles, rusk, and soan papdi.

Over the years, they have leveraged their experience and understanding of the preferences and tastes of their consumers, and target markets to develop a wide range of products, which has enabled us to strengthen their foothold in the Indian snacks industry. As of the date of this Draft Red Herring Prospectus, their product portfolio comprised 84 products with 276 SKUs across their various product categories, thereby addressing a wide variety of tastes and preferences.

Gopal Snacks has expanded its footprint across India, with its products being sold in over 523 locations in ten States and two Union Territories as of September 30, 2023. Their extensive distribution network comprised three depots and 617 distributors, complemented by their sales and marketing team comprising 741 employees, as of September 30, 2023. They also rely on channels such as e-commerce, modern trade, and exports for the sale of their products. They have implemented a distribution management system that helps us coordinate with their distributors and provides visibility on their inventory levels and distributor sales, enabling us to optimize their distribution network. It also offers real-time insights into demand for their products, allowing us to make data-driven decisions, plan their operations, and meet the demands of their consumers in a timely and effective manner. In addition, as of September 30, 2023, they owned a fleet of 263 logistics vehicles to support their extensive distribution network.